How To Choose the Right Name And Keywords For Your Mobile App?
What are keywords?
First of all we must know about “Keywords”. Keywords are the words that a potential customer types into the App Store search box or into a search engine in order to find your app.
They should be the words that best explain or relate to your app or game. You’re going to list them in the keyword field, use them in your description, sprinkle them in your promotional messages, and possibly even drop one or two into your app title.
The first rule is that they should be relevant. Before we get into talking about how much competition and traffic there is you have to focus on choosing keywords that make sense with your app.
If you want your app to make way to the top 10 in the Google Play Store or the Apple App Store, the only possible road to it is choosing the bang-on name and description for your app. To promote your app, you first need to optimise your app keywords. While the name is the first point of contact with the visitors, the description is like a short trailer of what the app is all about.
The app title, as well as the first 3 lines of the description, play a key role in attracting a visitor looking for any app. This trend is well-known by mobile applications development services and use it to captivate the app store visitors.
One of the most important moments of your app marketing plan is choosing your app’s keywords. Developers working on keyword optimization always find themselves struggling with the final selection of keywords. Since the App Store search engine doesn’t scan the App Description, all you have to work with is the 100-character Keyword field, the App Name and the IAP Display Names. You could even work with the Publisher Name, but only if you haven’t published in the App Store yet.
Your app will only appear in the search results for keywords and key phrases present in those fields, so it’s a hard decision to make. For instance, each one of my games required hours of keyword optimization study. To help you out and hopefully save you a lot of time, here are some tricks I’ve learned over the past years to get the most out of your App Name and Keywords fields.
1. Don’t use spaces, use commas
This is a common mistake. Afraid the App Store will read all their keywords as a giant nonsensical keyword, some developers use spaces and commas to separate words. This is unnecessary and reduces the number of keywords you can use, since spaces are counted as characters.
The App Store algorithm reads both spaces and commas as separators. So, next time you’re filling the Keywords field, don’t write your keywords as “magic, amazing, to, do, list.” Follow the iTunes Connect tip and write them as “magic,amazing,to,do,list.”
2. Cut connector and stop words
Words like a, the, of, and, for and to are so generic they don’t make much difference in your keyword pool, even when making random key phrases with other words. It’s better to take the space they occupy and put in some more relevant words.
There’s an exception: if you’re targeting a very specific keyword that uses one of these words for a reason, you might want to leave it in the Keywords field. A search for “strategy of war” won’t show your app in the results if you don’t have “of.”
3. Don’t use names for numbers, use digits
When you use “9,” the App Store looks for “9” and “nine”. Take the extra space and choose another keyword.
4. Don’t repeat keywords
If you’re aiming for the key phrases “amazing silver hero” and “incredible hero battle,” you don’t need to repeat the keyword “hero” Leave the list as amazing,silver,incredible,hero,battle.
The same works for keywords in the App Name. If the app is called “The Silver Hero,” you don’t have to repeat the keywords “silver” and “hero.” Your keyword list just got shorter: amazing,incredible,battle.
Things to Remember
We’ve got three R’s that you should try to keep in mind.
Relevance – We mentioned relevance at the outset, but it bears repeating. Make sure that the keywords you have chosen relate to your app and remember to analyse what people are actually searching for when they input specific keywords to avoid costly mistakes. This comes first.
Research – Examine the traffic and difficulty ratings for every keyword on your list and filter it down. Check out what your competition is doing. Weed out duplicates, smaller words, and avoid redundancy. It can be expensive and time-consuming to do your homework thoroughly, but it can make all the difference in downloads.
Revise – Remember that you are going to want to revise your meta data over time. You should analyse what is working well for you and what isn’t and make changes when you submit app revisions. As your app grows more popular it will also become easier to compete for higher difficulty keywords.